The Indian tablet industry saw a strong 23% quarter-over-quarter (QoQ) increase in the April–June period, driven by the quick adoption of 5G, according to a report released on Tuesday.
According to data from CyberMedia Research (CMR), Apple maintained its top spot with a market share of 33% in Q2 2024, which represented a 47% increase in unit sales over Q2 2023.
Furthermore, Q2 2024 saw a robust 15% year-over-year (YoY) growth in the whole tablet market.
According to Menka Kumari, an analyst with the Industry Intelligence Group (IIG) at CMR, Apple experienced a notable surge in growth during the quarter following the release of the iPad Air and iPad Pro 2024 series.
“Apart from high-end tablets, the market for affordable tablets is still developing, with Xiaomi experiencing incredible growth from a modest beginning,” the observer noted.
Wi-Fi tablets showed their sustained relevance by holding a commanding 66% market share even in the face of the 5G rush.
The survey noted that there was a notable premiumization trend, with a 194% YoY growth in tablets priced between Rs 20,000 and Rs 30,000.
Samsung gained 27 percent year over year growth and 28 percent of the market share in the quarter, placing it in second place. Conversely, Lenovo had a 20% loss in unit sales and a corresponding drop in its market share to 16%.
According to the research, “Xiaomi made significant strides, capturing a 10% market share and achieving an 83% year-over-year growth.”
According to the survey, the tablet market is expected to increase steadily by 5–10% by 2024.
Kumari claims that the nation’s tablet market is ripe for expansion, with substantial prospects for both long-standing firms and recent arrivals.
The survey stated that tablets will become an essential component of India’s digital lifestyle due to their convergence with smart home ecosystems and improved connectivity, which will change user interactions.
