In just 23 months, Maruti Suzuki India sold over two lakh Grand Vitara vehicles, creating a new record in the mid-SUV market.
The top automaker claimed to have added the next one lakh consumers in a record amount of time after hitting the one lakh unit sales milestone in just one year.
According to the firm, the vehicle, which debuted in 2022, has ushered in a new era of SUVs due to the great demand for the “Strong Hybrid” and “S-CNG” versions.
“With the Strong Hybrid, the Grand Vitara has inspired customers to make sustainable choices, revolutionizing its segment.” SUV enthusiasts have also taken a strong liking to the ‘ALLGRIP’ technology, according to Maruti Suzuki India Senior Executive Officer of Marketing and Sales Partho Banerjee.
“The Grand Vitara has not only established our credentials in the hyperactive mid-SUV segment but has also played a crucial role in growing the segment,” he continued, citing a market share of 12% in Q1 FY24.
In the meantime, India’s car exports increased by a healthy 15.5% during the April–June quarter.
With 69,962 vehicles exported during the quarter, up from 62,857 units during the same time last year, market leader Maruti Suzuki India accounted for the most exports, according to the Society of Indian Automobile Manufacturers (SIAM).
Maruti Suzuki India said earlier this month that it is opening up the accelerator program to international entrepreneurs in an effort to further bolster the government’s “Make in India” and “Startup India” campaigns.
