India’s traditional PC market shipped 3.39 million units in the second quarter (Q2) of this year, up 7.1% year over year (YoY), according to an IDC research released on Monday. This growth was driven by the excitement surrounding AI-powered PCs.
Based on data from the International Data Corporation (IDC), the three categories of desktop, notebook, and workstation grew by 5.9%, 7.4%, and 12.4% YoY, respectively.
Due to strong demand in both physical and online channels, the consumer category expanded by 11.2%.
The consumer segment has grown year over year for the past four quarters.
“Back-to-school and college promotions were sparked by vendors, and strong demand was observed during online purchases in the e-tail channel as well. A healthy increase in consumer PC shipments was achieved as vendors loaded the channel in anticipation of the approaching Independence Day promotions, according to Bharath Shenoy, Research Manager, IDC India and South Asia.
With shares of 33.5 percent and 29.7 percent, respectively, HP topped the rankings in the commercial and consumer categories.
Due to the completion of certain significant enterprise orders and the surge in consumer notebook demand, the company also held the top spot in the notebook category with a share of 34.4%.
With increasing shipments in both the consumer and commercial markets, Lenovo came in second. The business did well in the SMB market, with YoY growth of 16.5%.
Third place went to Dell Technologies, which struggled in the commercial desktop market, which saw a 15.9% fall because of peers’ persistent pricing pressure on government and enterprise orders. Nonetheless, the consumer market saw a YoY gain of 6.4%.
The research states that the e-tail channel experienced a robust YoY growth of 22.4% throughout the quarter. The SMB and big company segments experienced growth of 12.4% and 33.1%, respectively, which drove the 3.5% growth in the commercial segment.
