New Delhi, Feb 27
The “Make the World Wear Khadi” campaign is a special effort to make Khadi popular across the world. As part of the World Audio Visual & Entertainment Summit (WAVES), this challenge invites advertising professionals, designers, and freelancers to create unique and creative campaigns for Khadi. The goal is to mix India’s traditional fabric with modern fashion and introduce it to a global audience.
The WAVES Summit will take place from May 1 to May 4, 2025, at the Jio World Convention Centre in Mumbai. This big event will bring together Indian and international experts from the media and entertainment industry. The Khadi challenge is part of a larger competition called “Create in India Challenges”, which has already received over 73,000 entries from creative people worldwide.
Participants must submit a clear and interesting campaign that shows the beauty and importance of Khadi. The campaign should be in PDF format (maximum 5 MB), and participants should not include their names or company details to keep the competition fair. A group of experienced advertising and branding experts will judge the entries.
This challenge is a great chance for creative minds to show their talent, get noticed by industry leaders, and help spread India’s Khadi fabric across the world. By taking part, participants will help promote sustainability, tradition, and creativity. Join the challenge and be part of this exciting journey!
(Source: PIB)
